Tricon Better Projects

genuine / rich / natural / experienced / cultured

This incredible women-run staff augmentation and project management Calgary-based firm was ready for a refreshingly fun and human-centered brand in a traditionally dry space. This project was completed in partnership with Realize Your Brand and the powerhouse women of Tricon - the ultimate dream team.

The core representation of the modification of the typography is leads with one of TRICON's brand messages of "raising the bar". I love the idea of a "say less" or less is more approach with the simplistic line art that can be layered over colour and images, used as a stamp or subtle detail on marketing materials.

www.triconsolutions.ca