Na Lio Equine Nutrition & Wellness

Clean / fresh / sophisticated / grounded / simplistic

Lauren Birchall is an independent equine nutrition consultant and the owner of Na Lio Equine Nutrition and Wellness. Na Lio means “the horses” in Hawaiian. For Lauren, this name simply brings together her passion for horses and her love for Hawaii. The goals of Na Lio’s programs are to simplify nutrition, optimize health, improve performance, and achieve genetic potential of your equine family.

The graphic element brings together a silhouette of a horse head along with the hibiscus, which is native to Hawaii. With a combination of a free flowing script and serif font, the logo has a mix of sophistication and freshness. The moody palette combines colours of the ocean and ranch life.

The project began with a beautiful brand package and grew into Squarespace website design, and marketing goodies including business cards, postcards and social image kit.