Aspen Springs Pharmacy

modern / Natural / COMFORTABLE / OUTDOORSY / FRIENDLY

A new NW Calgary Pharmacy opening Summer 2024. Overall, the brand is refined, fresh feel with the versatility and uniqueness of a customized monogram.

The core representation of the design is a modern sans serif font that has a unique feel unconventional to what is usually found within this niche. The primary font coupled with a complimentary casual sans serif font adds approachability. As an alternative, the main logo could also be paired with a casual flowing script. A customized monogram A in both the main logo, as well as the submark adds uniqueness.

The primary custom illustrated graphic element is the A character which represents a mountain peak. Coupled with the leaf, the A character is representative of the aspen tree, nature, and the outdoors. The submarks are versatile and work very well as image overlays, icons and other marketing items giving the brand a very unique feel. The logo itself is superbly versatile and many alternatives and submarks have been presented. The palette is modern and has a natural feel.